The story
From a prison block to a portfolio.
The correctional officer
No money, no network, no plan. Watching men lose their freedom left Mitch with one obsession: freedom is the only thing worth building for.
The agency that folded
His first real swing was a marketing agency. He bet everything and lost. It taught him the lesson that still runs his life: inaction is the real risk.
"Failure was just tuition."
Mortgages and the first remote team
He rebuilt in finance, then built a virtual staffing company for mortgage professionals. On a golf course it clicked: he'd win by stacking the right people, systems and technology, not more hours.
KeyPlayers
Drowning across three businesses, Mitch trained his own assistants on AI. They went from a fraction of his workload to most of it. That became KeyPlayers, which has now helped more than a hundred companies build their team the same way.
"Real humans, powered by AI."
ZALE
Hockey never left. With Vancouver Canucks forward Akil Thomas, Mitch built ZALE, a hockey-first clothing line worn by OHL teams.
Building, and filming the build
The hires, the systems, the misses, all on the record.
"Most people get one life. I'm building several."
